Hayden is the founder of Turf and Stone Media. In the beginning he would accept any business owner that needed leads. Needless to say, that did not work; sometimes it was a home run and sometimes campaigns were not profitable at all (turns out healthcare and home improvment are not similar. At all.)He decided to double down on residential outdoor living installation (turf, pavers, irrigation, low voltage lighting, pools, pergolas, outdoor kitchens, firepits, water features, etc.) for homeowners with high budgets."one of the best decisions I ever made, was picking one 'type' of business owner (landscapers) and learning to serve them exceptionally well."That was years ago, and now he has history of building profitable, done-for-you marketing systems for outdoor living contractors.He is a Phoenix native, and has a wife an two children. He loves his family, Ju-Jitsu, and a few other things that didn't make the list.